Loan Officer's and Real Estate Agent's:

You Need to Read This! We'll Show you a Realistic Way to Close More This Month!

We're looking for just 500 Loan Officer's and Real Estate Agent's Who are fed up with shrinking pipelines and small paychecks! The solution is more powerful than you think...

 

You hear it all over the place... "The FSBO niche is one of the most profitable sources of business around!" If this is true, then why is it so darn difficult to get any closings from? This turns into an even greater mystery when you consider that an overwhelming majority of FSBO's are unsuccessful selling their homes, and end up listing with an agent.  - (Last number I heard was 87%)

Where do all these tired, angry, and frustrated sellers go? They don't just decide "I guess I'm going to stay here since I didn't sell" do they? Nope! At some point, most of these sellers are closing, which means they are using the services of both a real estate agent, as well as a loan officer.

So Where Is All The Business Going? Why Aren't They Closing With You?

This is the question most are asking. It's actually a very good question, as most loan officers and real estate agents work quite hard to earn FSBO business. (Harder than they need to in fact) Tell me if this looks familiar:

- Phone Calls

- Emails

- Yard Signs

- Direct Mail

- Even MORE phone calls

- Open House flyers (Made for and delivered to the FSBO)

It's a nonstop cycle! This would be all fine and good if that paycheck you cashed on Friday was double or triple the size because of these efforts. But is that the case? If you're at this site looking for a better way to get more closings, then chances are this is not the case. If I were to go crawling out onto this limb here, I'd have to say that you quite likely fall into that group that thinks to themselves:

"I work too hard, and I'm NOT paid enough for my efforts!"

I definitely cannot argue that loan officer's and real estate agents have high stress, and high energy careers. You spend most of your day putting out fires and trying to keep your existing clients happy, it becomes almost impossible to juggle all of those duties, along with the creation and implementation of an effective prospecting, conversion, and follow up plan! I feel tired and worn out just thinking about it!

So what should you do? You need a solution... Not just any solution, but something that will work, and will work quickly! Let me introduce you to a little project of mine... See, the FSBO market has proven to be quite the reliable source of business for me. I won't insult your intelligence and make some wild claim about becoming an "international millionaire superstar" from the FSBO niche.

Rather, what I WILL show you is how even an "average joe" loan officer or real estate agent with a good work ethic can add tens of thousands of dollars per year in extra income. (If you have a GREAT work ethic, 6-figures is not out of the question) - Official disclaimer: No one can make income guarantees in reference to any marketing strategy. Your implementation, work ethic, etc. are your own responsibility.

Before you accuse me of inflated claims here, let me remind you that right now, the FSBO market is hot...VERY hot. Sellers feel forced into selling by owner as their values are down, and equity shriveled. They are nervous, uncomfortable, and in many cases desperate. These are people who NEED YOUR HELP!

The problem is, these very same sellers are being hammered with phone calls and mailings by dozens of loan officer's and real estate agent's all telling the same story, with the same claims, and the same offer. It's not unlike listening to a broken record! If no one stands out, how is the seller supposed to know who to trust? Answer: They don't. You might as well toss a dart at a dartboard with business cards attached...

How Did I DOMINATE My Local FSBO Market?

 

 

 

 

As I sat down to review the results of my own efforts to generate business within the FSBO market, I realized two things that startled me:

1. I was spending far too much time selling to FSBO's

2. More than 40 days of working my fingers to the bone, I had only 1 "so-so" quality lead

Sorry, those aren't the type of results I had imagined when I first set out to increase the size of my paycheck! This was a bit on the disturbing side to me. I wanted to make more money, but I felt like everything I was doing up to this point was just wasting a bunch of time. Calculating the hours invested along with the money that I may have earned if that "so-so" quality lead closed; my per hour earnings barely exceeded $10 per hour.

Clearly something had to be done. But what? In order to provide an answer to this question, I first had to look at why my efforts were not paying off. Let's fast forward our story here a bit to show you what several weeks of research and introspection revealed:

1. Everyone calling the FSBO's were making the exact same claims and the exact same offers

2. The marketing campaign required far too much manual labor on my part (18 - 20+ hours per week to cover the basics)

3. Stronger calls to action were needed (There was nothing drawing them back to me after the initial discussion)

4. I had no credibility. Why should they believe me? How could they trust that I was truly an expert?

How would your own marketing and sales efforts stand up to these 4 business killers? Without a definitive answer to each of these items, competing in the FSBO marketing place is akin to blowing bubbles in a hurricane You'll rarely if ever see the results of your work. So what did I do to climb my way back out of this hole?

 Take a look - I've laid it all out for you:

My Plan For Success:

 Finally... Something that WORKED!
(And it KEPT working too!)

Goal #1 - I needed something unique, something that would get attention

Solution: I created a website that I could send  FSBO prospects to instead of using the tired, carbon-copy script and approach everyone else used.

This worked great! I didn't have to be pushy, or stink of commission breath! It was rather simple (I'm tempted to use the word "Easy" here) to get most of these prospects to visit my website, because it was all about them! The site I created was called "St Louis FSBO Help." Hmmm. do you think the name of the site might have captured their interest? It accomplished this and far more as you'll see in a moment.

Goal #2 - I needed something that would establish me as an expert, and build credibility.

Solution: Once again, the focused "FSBO only" website came to the rescue. This site was set up to be the ultimate FSBO resource. This was a veritable dream for anyone who was selling, or even just thinking of selling their home By Owner.

I found this to be an excellent way to establish myself as an expert without making a bunch of wild claims. People want to SEE your expertise, not hear about it. This was the perfect opportunity to demonstrate expertise through action. (It didn't hurt that I barely had to lift a finger since the site did most of the work)

Goal #3 - I needed something that would save me time

Solution: The FSBO specialty site was a life-saver when it came to my prospecting efforts. It was set up with a lead capture mechanism, auto-responder, and value-added content. Once the prospect made it to the site, their email address was captured, and a series of powerful high conversion ratio emails were sent out at pre-set intervals. My response ratio jumped from less than 8% to nearly 20% - Just sending emails!

Goal #4 - It had to be cost effective. I was tired of throwing good money at bad leads!

Solution: My definition for cost effective was somewhere in the range of $250 - $300 per month. Most loan officer's today will spend $35 - $75 per lead for a package of 10  -25 leads. Most real estate professionals will also spend a large 'chunk of change' for leads. I was done playing that game, and set up a monthly budget for this project.

My initial goal was 2 extra closings per month, and I estimated that 20 - 25 leads would be needed. My estimates were way off! When all was said and done, I was spending less than $200 per month and closing 3 - 4 extra transactions each month. That's quite the ROI! What would you do with an extra 36 - 48 closings per year? (That's 6-figures folks! How much would you spend on buying leads to match this?)

 

That's Great Chad... But What About Me?

Let's start by walking you through an imaginary prospecting session. First I need to frame the situation for you. Let's assume that you're at the office, and you're sitting down for a round of lead generation.

#1 - You pull out your "ready to use" postcards and marketing tools

You may wish to send a unique "ticket" that invites the FSBO prospect to visit your new landing site: My FSBO School. A custom username and password is printed on the invitation allowing them instant access to powerful selling solutions that they need.

 

 

Perhaps you'd rather send an eye-catching postcard? (Prepared, ready for your name and contact info)

 

Or Maybe you prefer this style...

 

 

 

Or Maybe this...

 

 

 

As you can see, when it comes to getting the attention of your FSBO prospects, we've got you covered! Here is what is included in your marketing pack:


 		 A series of 8 attention-getting postcards that will cut right through the marketing noise, and deliver fresh, qualified sellers to your landing page

 		 A powerful, and proven collection of invitations to include in mailings, drop-off packages, and more - (This pulls in the FSBO's!)
 
Our most effective, and easy to use phone scripts that convert at levels you've only day-dreamed about previously. (These really work. You need to try them!)

 

Yep...These are some powerfully effective marketing tools. But what happens next?

I'm glad you asked that. Let's keep moving forward with the FSBO Marketing process:

After you've made use of the marketing tools to get the FSBO prospect to your "My FSBO School" landing page, the site will take over in accomplishing 2 very important tasks for you:

  The site will help to establish you as a true professional and credible expert. (Not to mention a valuable resource!)

 The site will "train" the FSBO prospect to use you as their very own "go to guy." In other words, much of the content on the site is geared towards demonstrating how joining forces with you (Yep, everything on the site is branded with your name, picture, and contact info) will help supercharge their efforts.

Let me demonstrate:

 

What you're looking at is just one feature contained within your new "My FSBO School" website. This box is called "The Panic Button." The FSBO prospect is asked: "What is your #1 most pressing question or concern right now? Place it in the box below, and press send. We will get you an answer or solution in less than 24 hours."

You must admit... That's a pretty cool feature! But what does this accomplish? Keep in mind that the #1 reason why most seller's ignore you, is because they don't know who you are, or even if you are trustworthy, and capable. Every loan officer and real estate agent calling on them is singing the same song!

At this point, your prospect is tuning out, assuming that everyone is going to promise the world, but deliver very little. So even something as seemingly small (But cool) as the Panic Button is going to help to differentiate you by showing that you care enough to ask. You're now "training" them to start using you as their resource.

It's safe for them to ask questions because they can hide their face behind a computer screen, so there's no longer embarrassment from asking "dumb questions" or seeming desperate. It's a great way to uncover the true pain experienced by your prospects. And as every sales person on the planet can tell you, identifying the true pain in your prospect = big rewards! (A big paycheck in this case)

This is just 1 of many features you'll find on the site. Would you like to see what else your new landing page niche site can do?

#1 - You will generate curiosity, and the FSBO can't help but login! The site is protected by a username and password. It's just human nature to want to see "what's so important!"

#2 - Your new site contains a Marketing Vault full of powerful marketing strategies that will help both you and the FSBO! Here's a sneak peek:

 

 

Once the FSBO Prospect reads this, he/she will be convinced that you're a marketing expert, and will be FAR EASIER to sell... To successfully earn a steady flow of closings from the FSBO market, you NEED to be perceived as an expert. (While I'm sure that you already are an expert in many area's, remember that perception is reality. These people need PROOF) We automate the process for you with powerful, hard-hitting tools such as this!

If you think that this marketing tool is great, then you'll be blown away by the simple to use, turn-key package of unique (Everyone makes this "claim." We actually DELIVER!) marketing tools that will assist the FSBO in getting more calls, but more importantly, will deliver large handfuls of potential buyers (And loans for the loan officer's out there) into your pipeline.

I believe in over-delivering... I just can't leave well-enough alone, I feel obligated to pack as much value as I possibly can into every single one of my products! Here's what you'll find within the FSBO Lead Portal:

A "How To Guide" to share with your FSBO Prospects describing the benefits of an 800 Home Selling Hotline, along with a strategy that is 2 - 3 times more effective in generating leads than the traditional "sign in a yard" approach! (Would you love to have 2-3 times as many quality leads as you do now?)

A "Home Selling Card" template that will keep your FSBO Prospects loyal to you, and have their friends and family participating in the sale and referring prospects as well!

An online selling guide that will demonstrate the RIGHT places to position ads at no cost, that far out-pull Craigslist, or what you're likely using now! (If you watched the Case Study video we put out in early April, we covered a member who produced 73+ leads in 1 week using this exact method. You NEED to use this strategy!)

CLICK HERE TO GET STARTED NOW!

 

So how am I doing so far?

The value of this site is unmatched in the industry. We still haven't given you a full preview of all the features, so we'll go ahead and do that for you right now! Here's a list of the most powerful features and reasons why the FSBO Lead Portal will be the most powerful lead generating tool in your arsenal:

 

"Here's How you're Going to Sell More"

(A list of reasons why the FSBO Lead Portal works so darn well!)

#1 - The site is limited to just 500 loan officer's and real estate agent's NATIONWIDE! This keeps your approach very exclusive and highly effective!

#2 - The website will capture the FSBO prospects email address, and send out a pre-written value added email every 5 - 7 days! There are 43 days worth of prepared email content available to you. You don't lift a finger! (This feature is customizable by you)

#3 - You control the usernames and passwords. Give them out to prospects over the phone, through direct mail, drop offs, or even ads in your local FSBO and Real Estate publications!

#4 - Your Landing Page site will contain a "Recommended Professionals" section, where you can refer the services of your affiliates such as: title company, appraiser, Insurance Agent and more! You become the "gate-keeper" of leads!

#5 - A 24 page FSBO Survival Guide is assembled, and ready for you to add your name to as the author... EVERY FSBO seller needs this!

#6 - You get your very own Checklists and Tips section on the site. Your FSBO prospect will download and use these tip sheets to organize their selling efforts. Of course, each sheet will come complete with your name and contact info. Now you're tapping into the power of offline and "viral" marketing!

#7 - Your "Tell a friend" feature will have FSBO prospects selling for you! This is a great tool to gain new leads and prospects without spending a penny.

 

There you have it! A list of some of the finest marketing tools, methods, and automation. Our goal in designing this site was to remove the heavy burden of preparing a fully functional 360 degree marketing plan. The FSBO Lead Portal has managed to capture and deliver every variable needed for a marketing plan to pull in leads at a neck-breaking pace:

1 - Initial contact  - How are you cutting through all the "noise?"

2 - Differentiation  - Your competition is surely targeting these people. What makes you special?

3 - Value added content  - Have you prepared enough ("Non-salesy") follow-up material for 45 - 60 day cycles?

4 - Credibility  - What are you using to prove you're credible, and have expertise they can't live without?

5 - Lead Capture  - What Lead Capture mechanisms do you have in place to collect emails and contact data?

6 - Viral marketing  - Do you have a plan that will get your name and info passed around to qualified prospects?

7 - Follow-up  - What is your follow-up plan or "touch-point?" Every marketing plan needs this!

8 - Automation  - Do you have an automated system in place or are you still handling "low payoff" activities?

So are you ready to take advantage of this powerful lead generating powerhouse of a site? ( Click Here if You're Ready!) Here's a reminder of everything you'll get:

 

Here's what's included in your "My FSBO School Landing Page Marketing System"
 


Above is a sneak-peek of the login page as seen by your prospects

  Your admin account to My FSBO School to customize and control all of your FSBO marketing efforts

The ability to create an "account" (username and password) for each of your FSBO prospects

Track how often each prospect logs in, and how long they've been a member (Great for follow-up campaigns)

Package of 8 attention-getting postcards (These will have the FSBO's excited to log in!)

invitations, greeting cards, sales letters, word for word scripts and more

Users guide and fast track manual that can have your site fully functional in minutes

 

  • The #1 simple change to your marketing that can double or even triple your results

  • Series of "ready to use" follow-up emails that will dramatically increase your conversion ratio from "lead" to "closing." (Ours increased by nearly 22%)

  • Fully prepared Marketing tools and campaigns that your FSBO prospects can use to begin marketing their home. Each of these campaigns is designed to benefit you with "captured buyers" and prospects. Most loan officer's and real estate agent's drop the ball on this one!
     

  • Ability to upload your picture or logo, brand all of the content on the site with your name and phone number, as the sole sponsor of the site! (In short - it will turn you from "unknown salesperson to be hung up on" to "credible expert") - That's quite a transformation! Which would you rather be labeled as?

30 Days to Success Blueprint! Follow this guide, and you will dramatically improve your business! Where will you be 30 short days from now? We can help you get to where you want to be!

- BONUS! -

  Guide to finding a gold-mine of leads! - This handy little guide will show exactly where to find, and how to target the most qualified buyers on the market! If you're not using these tips, you're not generating the leads you should be! Don't leave money on the table!

- RECENTLY ADDED FEATURE! -

Just this week, a member who was beta-testing the site with us made a request. He told us how great the site was, and how well it was working...

 However, he saw the power of what this site could do in his local market, and needed to customize his landing page in order to really drill down and dominate his market.

Our response was like lightning. We quickly added a useful feature that allows you to add your own content to the site, along with your own graphics. All of this is done with a few pushes of a button, and voila'... You have fresh and custom content on your site! (Less than 3 minutes from start to finish)

 

I'm ready to order Chad - How much will this cost me?

This is the part of the site where I get to be the bearer of good news for a change! See, in the real estate and finance industry, stiff competition and a constantly changing market nearly guarantee's that buying leads will cost you a fortune. (Have you seen the cost of "live transfers" lately? $75+ per lead unless you are ok with telemarketers overseas who barely speak English. NOT the best for building credibility up front!)

Last I looked, a decent quality mortgage lead was running about $40 - $65 per lead! The industry average closing percentage is less than 4% in today's market, so you'll spend a good chunk of change just to generate 1 closing! The same applies to the real estate industry. Lead quality has drastically gone down hill, while prices have steadily climbed.

It's Easy to be Lured in By Lead Company Promises of High Conversion Ratios

After you're done calculating the dollar cost, along with all the time spent to call each and every one of those leads (Plus the hassle of returning the bogus leads sent to you), your return on investment plummets into the basement. There's a reason most lead companies require large minimum orders, and contracts that tie you down for 4 - 6 - 12 months.

Never mind the fact that you must keep buying more and more leads each and every month or else your pipeline dries up. Since there is no self-reliance here, you are placing your paycheck squarely into the hands of a stranger hundreds or thousands of miles away, HOPING that they will be fair, and as picky of the quality as you would be.

But you know the truth don't you. No one cares about your pipeline, and your paycheck quite like you do right? So why not TAKE BACK that power. Take control of your leads, your pipeline, and your paycheck. What we've proposed to you today on this site gives you that ability. You must see the value we've described, or else you wouldn't have read this far.

The cost to accomplish all of this? $299 to join, and just 99.00 each follow-up month with NO CONTRACT REQUIRED! In other words, you get some of the most unique and powerful marketing plans around, a blueprint to find and get in touch with the most qualified leads available, and finally, a marketing tool (My FSBO School) that will blow your competition away, and make your prospects sit up and take notice!

We do not require a contract because we know that you'll come back. As long as you keep making money from our marketing tools (We add more tools, and more features on a fairly regular basis as well - Keeps it fresh!), you'll remain a member. Makes sense doesn't it? But now it's time for us to "sweeten the deal" a bit for you:

EXTRA SPECIAL OFFER!

Here's how to save money by ordering today
(This is a one time offer only!)

automotive promotions

Special Offer: Order today and you will get a personal 1 on 1 marketing review to assure that your effectiveness is maximized. You will also get our personal success guarantee, that if you do not generate a minimum of 100 leads per month, we will get on the phone with you personally to find a solution.

2nd limited time bonus: Get our FSBO Prospect Follow Up series, Call Capture Phone Script Collection and Affiliate Partner Success guide. These materials are not available anywhere else for any price. Order today and they will be sent to you absolutely free as our thank you for coming aboard...

When you order today you get:

Just $299.00 - Registration fee

Just $99.00 per month - Monthly membership fee

This is a tiny investment compared to what this is going to do for you. I'm willing to bet most of us spend more on our cell phones each month these days! (Even 1 or 2 decent meals at a restaurant will cost you more )The questions you must ask yourself:

How much is a steady supply of quality leads worth to you? What direct mail, radio ad, television ad, lead company, or newspaper ad could deliver so many qualified prospects for so little?

How much is near instantaneous credibility with your prospects worth to you? How else can you demonstrate such readily apparent expertise?

How much is your time worth? The level of automation on this site is beyond good... It's great! Using the power of technology to remove 75 - 80% of the sales and marketing workload is an awesome thing to witness! It makes you far more effective, and frees up your time to do what you should be doing...

Closing interested prospects! That boring lull between first contact with the prospect and when they are ready to say "Yes! I want to work with you" is now handled by your My FSBO School landing page. All you have to do, is get them to the site! (Simple task by comparison)

How much is good marketing worth? Most large companies will spend over $1,000 per page to make certain they have a mailer, email, or website that will convert. This is a drop in the bucket compared to the true worth of a well written sales piece that will pull prospects in and make you money again, and again, and again...

Great sales literature can be used 24/7 selling for you year after year, 24 hours a day, 7 days a week. Quality writing can ultimately mean the difference between earning hundreds of thousands of dollars over the next couple of years, or failing miserably.

Too many loan officer's and real estate agent's try to shortcut this. We didn't! Our writer charged us $45 per hour for dozens of hours spent on an email series, which we then tested, modified, and paid him another couple dozen hours to tweak and fine tune the series into a money pulling collection. It's all yours once you join without the 60 - 90 days of testing and tweaking! (We already took care of that)  :)

How much is your peace of mind worth? Knowing that you are using a marketing plan, campaign, and tools that have been tested, and PROVEN to work! There is no theory here, just proven marketing tools that will convert your prospects into closed transactions! Are you ready to bust through your barriers and dominate your local FSBO market? How will it feel to know everyone else is still using the same old tired, worn out sales tactics while you quietly raise the bar so that they cannot compete?

 

 

 

 

Only 500 Loan Officer's and Real Estate Agent's will be Allowed In.
53 of Those Spots are Already Taken! Don't Miss Out!

 

 

 

 

 

This is not a sales gimmick!

Once we have reached our limit of 500 members, we shut the doors to preserve the uniqueness, and effectiveness of this strategy. Sure, we can put you on a waiting list, as any site is bound to have some cancellations, but based on our preliminary results, this list will likely be quite long!

The time to act is now. Stop doing the same things everyone else is doing! If you keep doing what you've always done, then how can you expect your situation to change? We're here right now, offering you an opportunity to grow your business decisively, and to put the hammer to your competition. No waiting, no theory, no gimmicks... Just results...

We've made it simple to get started

Simply fill out the form below, and you're on your way to closing more!